How does search engine marketing work?

Question

I've always wondered--how does search engine marketing work? You know, those companies like idealpositions.com that are able to get your site to the #1 spot within top search engines like Google.

Any insight is appreciated.

Thanks

Answer 1

The most effective way to advertise on the Internet is

to first set up a website and publish its domain name

on major search directories such as Google.com,

Yahoo.com [at http://www.google.com/addurl/?...... and

MSN.com since 85% of Internet shoppers rely on these

search directories to provide them with goods and

services. In a sense, these search directories are a

very large Internet Yellow Pages.



Nevertheless, should your website or opening webpage

fail to contain "generic" keywords, then anyone using

such "generic" queries will not be able to discover

your website. Your domain name [URL] of your website,

in a sense, will be invisible, undiscoverable.



You may want to consider some simple algorithms which,

when observed and committed in designing of a website

with placement of various critical metatags that can

surely achieve a high search engine presence and

increase Internet traffic to your website. These

metatag strategies work well with published webpages

at Google and Yahoo.



Design: Should you create an extensive Flash-based

website, make sure to fill-in the property entries

such as the Title, Description and Keywords. Failing

to do so, leaves no hard HTML or ALT resource that can

be readily indexed by search robots. Also consider the

Internet audience and their incoming setup. For

example, if they are on analog/dialup, Flash webpages

take too long to load up and therefore analog users

will likely lose interest and discontinue entering the

Flash site. On the other hand, anyone on hi-speed DSL

lines, will welcome Flash pages which load quickly. So

before designing a pure Flash websitge, ask the simple

question, "Who's my end user - is he on dialup or

DSL?" And if you had to choose between these two users

for maximum marketability, then select analog users

since 80% of most resident users are still analog

Internet subscribers and pure HTML designed webpages

is best for them.



A non-Flash-based website which relies on hard text,

is far easier to be indexed by search robots. Limit

the use of stylized text saved as .gifs since as a

graphic, they are not indexable by search robots.



Avoid use of frames since any number of search robots

are unable to properly classify textual material.



Placement of Metatags:



A ranking or search order does take place with Google

and Yahoo and it begins with the "Title" metag which

should consist of no more than 65 characters separated

by commas. The "Title" should describe in generic

terms, the goods and services, followed by a location

from which the resource is located, i.e., city, state.

The placement of a domain name which is not generic

within the "Title" is not appropriate, unless your

domain name is a major recognizable brand name.



The second metatag is the "Description" which is

usually 25-30 words to form a complete sentence which

best describes one's goods and services.



And the very last category - "Keywords" are also

somewhat limited to 15-16 words which can be plural

and compound in nature. Again, avoid multiple entries

which could be mistaken as "spamdexed entries" which

is defined as the loading, and submission of

repetitive words into a particular metatag category.

"Spamdexing" when discovered on a webpage and reported

to Google's spamreport.com can result in the

elimination of your website from their search

directory.



Good luck!

Answer 2

Ok so here is the deal, search engines use a algorithm to "read" your site and see what its content is about, your need to have your site set up for the engines to be able to properly read your site. Meta tags can help but that is not all the engines use, Content is king if you don't ave much info why send a searcher to you rather than the site that has loads of info available?



Check your headers they should reinforce the content on your page do the same for the meta tags, if both the header and the tags match up with the info on your page Google will give you better placement. Also its all about how famous you are, what I mean is that you should try to get your URL posted on as many sites, pages and directories as possible this shows you content is good, why would a site link to garbage?



Start a blog and write about what you know, get links on other sites, make profiles with social networks and promote your business (without spamming provide your services when they are needed in other words you can't just be promoting your business or people will not like you and then there is no point), and like I said get your page content, headers and meat tags all synced up.

Answer 3

If you getting the #1 spot within top search engines like Google is not enough. Thus from this, you can generate leads for your business? If it is yes, then it is ok & best as you want from the Search Engine. Else, getting the #1 spot, though you don't generate leads then it's work is useless.



Search Engine marketing work for that as affecting the visibility of your site in the SERP's result. Though, you can set up the goals for which you want to generate leads for your business, if you get it, then your search engine marketing will work right now. To know more, how to do it. You can contact with us.

Answer 4

Being on Primary ranking in search engine results pages will always have a greater chance of being visited by internet users around the world. This means that you site could be frequently visited and viewed. This could attract more advertisers for your site so they will try to advertise on your site. Also some internet users who want to purchase a particular product usually go to search engine to look for it and being on top of the list means greater chance of closing the deal. Other forms of search engine marketing is through paid or sponsored link where your site appears on the first search engine result page but not on the ranked listings because it is paid advertisement. There is also search engine pay per click service.

Answer 5

Basically there are things called metatags, When you have a website, you can type in html metatag coding into your site so search engines will find them faster. Search engines use things called crawlers/spiders, which when something is typed in a search engine, all the crawlers and spiders grab it and search for it faster. Metatags basically let the crawlers/spiders find it quicker and put it at the top pf the list. You ever type something in on google and you get like thousands of different stuff to look through, well properly used metatags can help your site get hits. You choose which words you want to go into your metatags, like if you own a car selling business, and you have a website, some words you may want to put in your metatag would be brand new cars, great deals on cars, etc...



That's pretty much it.

Answer 6

It's all about link building submitting your sites to other revelant sites with high DA and PR. As you might expect, “organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website. The most common form of organic SEM is search engine optimization (SEO).

Answer 7

SEM can be divided into two categories: organic and paid. Both are important. As you might expect, “organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website. The most common form of organic SEM is search engine optimization (SEO).

Answer 8

Very often, people who professionally optimize websites for search engines come to a point where they focus exclusively on the big picture of site rankings and the associated link building. While link builders can’t usually be charged with myopic vision and inflexibility in their methods, sweating the little details isn’t generally on the collective agenda either, especially when trying to promote multiple sites simultaneously.

Answer 9

SEM can be divided into two ways:1) organic and 2) paid. Both are important. As you might expect, “organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website. The most common form of organic SEM is search engine optimization (SEO).

Answer 10

Here's a tip, especially for local businesses - it's called day parting. As in, you schedule your ads only to appear during business hours of the day. If you follow customer trends in clicks and conversions by the hour of the day, you'll notice the peak hours. You can bully out your competitors on bids by focusing on certain times of the day. Make sure you are constantly optimizing based on these trends. You don't want to miss your customers, but if you're on a tighter budget, just wait for 'the right moment' of the day and bust out the cannons to hit your prospects when they want you most. I have it all managed for me, so no sweat. Simon can set you up to get managed if you're interested, just call him at 888-641-5026.

Answer 11

It's all about link building submitting your sites to other revelant sites

the more revelant links you have the higher your page ranks in search

engines. beware of companies that offer submission to 100000s of sites. they will lower your rankings if they irevelent or spam

Answer 12

To promote or advertise your business on internet is SEO..