Hi There,
First don't worry so much about getting lots of traffic, work on getting quality target people to your website! You are much better off with a 1000 targeted people coming to your website than 1 million that have no interest in your products.
Here at the http://www.marketingtips.com one of the most common questions we hear is: "What's the fastest way to make money on the Internet?"
People are looking for a shortcut, and I can't blame them. There's a mountain of information out there! How do you separate the good stuff from the hype? How do you decide what you need to know at what stage? How do you decide which strategies will work for your business?
A shortcut would be helpful. But to me a shortcut means cutting corners, which is no way to start or run a successful business.
In fact, the fastest way to build a business on the Internet is the step-by-step method that we've tested and seen working for our clients time and time again:
Find a niche market
Find a product to serve that market
Set up a great sales process
Optimize your site for the Search Engines
Create an Cost Effective PPC Campaign
Create backend products so you can KEEP selling to the same people!
But, the more I thought about it, the more I realized, there IS a shortcut — one that doesn't involve cutting corners.
And, as so often happens in life, the answer had been staring me in the face all along!
If you've been disappointed at the promises of cookie-cutter online business schemes, you may be wondering if it really IS possible to start a real business on the Internet. It is!!
If you've already got a business, you might be looking for a tune-up —some new strategies, extra motivation, or a look at the basics with fresh eyes. Learn the proper ways to market your business start back at step one and work your way up to reaching all your goals
Understand the basics to build a solid business, or revisit them to pump up an established business
Starting and growing a business on the Internet is like drinking from a fire hose. It's too much all at once! In fact, I've even been told that when I speak I tend to throw out a ton of information faster than people can write it down. (Hey, I don't want to leave anything out!)
But the most important thing is to get an understanding of the fundamentals. A "big picture" understanding is vital, because there are so many details and so many different areas where you could put your energy… and waste your time, if you don't know what you're doing!
For instance, I can't tell you how many times I've talked to people who have come to our workshops trying to find "the hot product to sell."
They're thinking, "If I have a hot product, it'll sell." Sounds reasonable, right?
But I can guarantee if they start their online business from that point, they'll likely fail. In Internet marketing, you start by locating a hungry market, THEN finding a product.
Mistakes like that are easy to make if you're in startup mode.
So if you're just starting, pay attention to the basics… like how to narrow your market to a particular niche and build your marketing plan around their wants and needs. These initial steps will guarantee a strong e-business... or several.
And if you already have a product?
Well, you STILL need to make sure you've defined the market you're selling to. Make sure you're using tools like Wordtracker to find specialized markets that you could sell to by looking at the "keywords" or search terms people use when they're searching online.
In fact, one of the most common things I find myself saying to the most experienced marketers I meet at our workshops is "Don't ignore the basics!"
And in the end, they usually have a "lightbulb" moment. They pick up on one key thing they've let slide and refocus on addressing the basics to get their site in tip-top shape.
My best advice to all online marketers is focus on one thing at a time, do it well, then go on to the next strategy. That way you won't get overwhelmed but you'll be sure to cover all the basics.
Don't try to reinvent the wheel... learn from other people's successes — and their mistakes!
First, make your order form dead-simple. Second, and more important, write every word on your website for your potential clients, not for you!
When you take lessons like this and learn from the mistakes other entrepreneurs have already had to deal with, you can save yourself a lot of pain!
Use your goals — and these tips! — to create an action plan
One thing I tell all my customers over and over is that to see ANY results you have to take ACTION. And a great way to inspire yourself to get moving is to create a solid action plan. Once you know what you need to take action on in your Internet business, it's much easier to DO it.
IIn fact, it's CRITICAL that you NARROW your focus.
Decide on three main goals you want to achieve with your business — three areas that you want to improve or get started on. If you go in with a plan, you'll find the three key areas where you can take action immediately with your business.
If you're just getting started with your online business, your critical areas might be:
Learning how to find a niche market and product to supply that market
Understanding how to write compelling salescopy and SEO/SEM
Building a website
Or maybe you've already mastered those areas, but you're just not getting the traffic numbers you need to really beef up your sales. If that's you, you could focus on:
Getting better rankings in the search engines
Generating more traffic
Learning the ins and outs of email marketing
Or maybe you're well established, but are looking for new ideas for your business. You might decide to focus on three advanced strategies:
Starting an affiliate program
Developing follow-up products
Discovering one new, little-known strategy to give you an edge on the competition
By narrowing your focus this way, you'll have a much clearer idea what you need to do.
And remember, you don't have to do everything all at once… or ever! Even implementing one or two of the most basic strategies can bring amazing results.
Take advantage of expert advice wherever you can!
Having a one-on-one conversation with an online marketing expert is an opportunity to get specific advice from someone who's already been there and done that, so they can tell you exactly what works — and what doesn't — based on their own real-life experience.
Peter Nobes — one of our clients — had a short conversation at a workshop with one of our expert mentors about his lack of success with Google AdWords, which places his ads on relevant sites.
Peter learned these key strategies:
Only use one keyword per ad
Place the keyword in the ad's title, its description, AND the displayed URL
He made a few tweaks to his ad — and saw results the same day!
In fact, he told us:
"I checked by daily sales tonight after getting home from the Vancouver workshop and registered my first sale. I jumped about 10 feet in the air! Your advice made an immediate difference, and I'm on my way.”
Hope that helps,
http://www.marketingtips.com
http://www.searchmarketinglab.com
http://www.marketingtips.com/searchmarketinglab