what is the use of schema.org in seo?

Question

what is the use of schema.org in seo?

Answer 1

You use the schema.org vocabulary along with the Microdata, RDFa, or JSON-LD formats to add information to your Web content. This guide will help get you up to speed with Microdata and schema.org so that you can start adding markup to your web pages.

Answer 2

As with other markup formats, schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.

Answer 3

Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.

Answer 4

Schema (and other microdata markups) are used to tell search engines what your web pages are about. Say you have an address for your business on your web page and your web page says this:



Come and see us at :



123 Main Street, New York City, New York.



This looks like this in your HTML:

Come and see us at


123 Main Street, New York City, New York"

to add schema.org microdata to it you make it look like this:

Come and see us at:

123 Main Street

New York City,

New York

This tells Google and other search engines this is the address of your business and Google will show snippets of this data in SERPs if someone uses those keywords.



You can use schema.org microdata to tell Google about several things on your page- including what it is about ( a thing) or who it is about (a person) and specific things about them.



You can expect the use of microdata like schema.org to be more important in search ranking and SEO in the coming years as Google starts moving away from the old PR/backlink ranking system. Keyword ranking will be phased out eventually- unless those keywords are marked up with microdata.