You have a very professional site, but not a search engine ready or firlendly site. And, page rank green bar has nothing to do with orgainic rankings.
I see many issues, incorrect meyta tags, same title and description tag for all pages, no sitemap, no static text links, no embedded text links, no h tags, no alt tags, no bolded keywords, no roboit text file. And that is just off the top visual.
1. Keyword Use In Title Tags – “Notice number one – that you have HTML title tags that reflect the key terms you want your page to be found for. That’s been the advice since I first starting writing about SEO back in 1996. Eleven years later – and even in the age of it’s all about links — it remains the top ranked tip by so many experts. – Danny Sullivan, Search Engine Land.
2. Global Link Popularity of Site (The overall link weight/authority as measured by links from any and all sites across the web – both link quality and quantity) – “Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters and a port, that’s a good indicator that it is an important hub. That orphaned web page with no links pointing to it? It may as well be a hidden tribe of Amazons that no one has discovered.” – Lucas Ng (a.k.a. shor), Fairfax Digital online marketing analyst.
3. Anchor Text of Inbound Link – “Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is ‘about’.” – Mike McDonald, WebProNews
4. Link Popularity within Site’s Internal Link Structure (Refers to the number and importance of internal links pointing to the target page) – “As mentioned on my blog, you can pulse a page’s rankings by including and excluding links to it from your home page.” – Russ Jones, Virante CTO.
5. Age of Site (Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines) – “We have seen new sites flourish as long as they have a clear connection to the ‘parent’ site that has already gained trust.” – Chris Boggs, Search Engine Land Associate Editor.
6. Topical Relevance of Inbound Links To Site (The subject-specific relationship between the sites/pages linking to the target page and the target keyword) – “We seem to have moved from analysis of simply anchor text, to including surrounding text and probably even page theme.” – Caveman, SEO/SEM Consultant.
7. Link Popularity of Site In Topical Community (The link weight/authority of the target website amongst its topical peers in the online world) – ” I’ve seen one of my sites goes from #39 to #1 right after I got 1 link… from the #1 spot on the keyword I was trying to get” – Guillaume Bouchard, CEO NVI Solutions.
8. Keyword Use in Body Text (Using the targeted search term in the visible, HTML text of the page) – “If you are writing about ‘dogs’ then you should naturally use keywords related to ‘dogs’ within your content. If you don’t have keywords within your content it can become hard to rank for those terms.” – Neil Patel, Pronet Advertising.
9. Global Link Popularity of Linking Site – “This is why people bought PageRank 7 site links for lots more than PageRank 6 links. The links were very valuable, and the information on how strong they were was very valuable (this is why it’s also very hard to GET an accurate read on anymore without an SEO shaman). – Todd Malicoat, Stuntdubl SEO Consulting.
10. Rate of New Inbound Links to Site (The frequency and timing of external sites linking to given domain) – “I don’t think getting fifty links overnight will kill you. Especially if those links are bringing traffic and from quality sites. Getting 100K links overnight and having no visitors or search queries as a result smells abit fishy no matter how you look at it.” – Rae Hoffman, Principal, Sugarrae SEO Consulting.
Also, concentrate on Regional:
Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access. In addition to local business listings and related Web links, Google Local also provides maps of the desired region and directions made available by MapQuest. This makes Google Local convenient for Web searchers and extremely useful for local businesses, if their sites are optimized for local-searches. If not, some businesses could be missing out on a tremendous increase in local site visibility and traffic.
Users are modifying their searches to include local terms, and having acknowledged that optimizing your website for these local terms will dramatically reduce the number of competing sites, where do you begin?
There are several ways to optimize your search marketing efforts for local search.
Organically optimize your site. All too often, websites will only place contact information on one page, or behind internal search functionality. This severely limits the opportunity to be visible on a search for product and location. Ideally pages will have contact or geographic information on the same pages as their targeted keyword phrases, allowing search engines to find all words in a search query on one page. If adding this information to existing pages is too cumbersome, unique pages can be created that contain targeted keywords and locations. Additionally, optimization of meta data to incorporate local terms will help your site rank on local searches.
Feed Google with details important to users. Data can be fed to Google with set parameters using the Local Business Center, or from the Froogle Merchant Center for businesses with more than ten locations. Feeding this information to Google allows the engine to populate these fields with information important to potential customers. Users are beginning to adopt new programs such as Google Earth, which combines satellite and map imagery with listings for local businesses. It follows that the more details available in these listings, the more likely a potential customer chooses your site over your online competition.
Target local keywords in your pay per click advertising campaign. Google Adwords detects users unique IP addresses to identify a location and will feed different results based on that location. For regional companies, spends are not wasted on markets that aren’t serviced. For larger companies, specific markets can be targeted.
Optimizing a site for local search can provide quick returns in terms of traffic and conversions. Users will continue to qualify their searches with local terms. By considering this while optimizing your website, you will be capturing the audience at home.
One of the most important parts of the optimization process for Google's local search feature, is the inclusion of your address on your web site pages. The address plays a very important role in this equation. Let's assume you have your address on your 'contact us' page. Fine, but can you prove that Google's (or any other) indexing spider or bot, is reaching that particular page?
Your best bet is to incorporate your address on every single page of your site to ensure it has been absorbed.
The address component has now become critical, because Google is cross referencing this information with the Keywords you have selected for your web site's main focus. Combine this fact with other key factors, namely, Meta Tags, your linking structures, and relevant textual content, and a large part of the visibility puzzle comes into view. All factors need to be considered for good SEO, but for the new 'Local' feature, the physical address and zip code have moved to a very prominent position.