In the factory we make lipsticks, In market we sell hope.?

Question

Can I get the actual meaning of the above statement.

Answer 1

Getting top dollar for your product is about linking a product to the hopes and dreams of your potential market. Otherwise we'd all wear wear dollar store lipstick. You need to sell customers on the idea that "extra shimmer" will get them a boyfriend, make them younger, get them a promotion...

Answer 2

ok they make beauty products, but in the store the woman isnt just buying lipstick often she is buying the hope she can attract a mate or keep him if hes straying or get back her youth, just to have lipstick isnt why women buy it, if they just needed something for dry lips they could just buy plain old chapstick. they are buying the illusion of beauty that they either never had , or has faded.