I have changed the URL's once before and it was the biggest hassle to get everything re-indexed with google. If I change the url's does google look at it as a different page / website now? Or once they recrawl, they will notice that it as the same information but just a different anchor text. For example, If i have a... www.xyz.com/top+fishing+lures+of+2013 and when 2014 comes around, I want to change the 2013 to 2014. I'm just curious about this entire process.