Black Hat SEO Tutorial - Learn Black Hat SEO To Defend Your Website
Black Hat originated in western movies before being applied to SEO
Black Hat SEO definition: Black hat SEO is a practice that increases a page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). Recently, it's used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.
In this tutorial, you'll learn:
What Black Hat SEO is, exactly
Black Hat SEO Tactics and Techniques
How to Report Black Hat SEO
How Black Hat SEO can affect you and your website
How to achieve Black Hat results without doing anything immoral or jeopardizing your long-term business
Implementing Black Hat SEO tactics and strategies can get your site banned from search engines, excluding you from the number one traffic referral source on the Internet. At the same time, some Black Hat tactics are remarkably effective. It's important to have a proper understanding of Black Hat SEO and its consequences.
What Is Black Hat SEO, Anyways?
Black Hat SEO is most commonly defined as a disapproved practice that increases a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google's Webmaster Guidelines and Bing's Webmaster Guidelines. "Is the work that I'm doing adding value to the user or am I just doing this for search engines to see?" is a litmus test on whether an SEO tactic would go against a search engine's webmaster guideline. If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to to paid search practices to determine whether an activity is considered black hat ppc.
Black Hat SEO Tactics
Content Automation
Doorway Pages
Hidden Text or Links
Keyword Stuffing
Reporting a Competitor
Sneaky Redirects
Cloaking
Black Hat SEO Techniques
Link Manipulation - Buying links, advertorials, and link schemes
Article Spinning
Link Schemes
Link Farms
Link Wheels
Link Networks
Rich Snippet Markup Spam
Automated Queries to Google
Creating pages, subdomains, or domains with duplicate content
Pages with malicious behavior, such as phishing, viruses, trojans, and other malware.