I have a "news" channel on my homepage and I try to add 3-5 new stories about my product and industry each month for SEO, each page focusing on a particular keyword. I have been creating new pages, so new url with keyword in, metatitle etc. What I am wondering is, is it better to create a whole new page for each story I add, or is it OK to add to a related existing page (and just add my new content underneath on an already exisiting page that alerady contents content relevant to the new info I want to add)? Does increasing the number of pages you have make a big difference to SEO? Or is it just the content that is important to increase?
Many thanks