Kindly suggest a good paid web analytics tool that can track website user activity end to end & social media?

Question

We are a 50+ organization and looking for a paid web analytics tool that can help us in tracking end to end user activities. We are a gaming portal and offer free & cash prize games. We want to track website page/landing page analytics and social media engagement as well primarily of Facebook, Twitter and Google+?

Answer 1

Just glancing at the commercial offerings, they seemed to act more like Google Alerts, just reporting on mentions and discussions of your brand by annonymous users.



Here's a list of resources that might be helpful:

http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013



Certainly having people sign into your gaming world with a facebook account would enable you to collect some data from facebook with a specialized app.



Here are a couple of articles on using Google Analytics to track social traffic.



https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial



Bear in mind some ad re-targeting services employing cookies might report the sites where past users/visitors have been seen.

http://www.socialmediaexaminer.com/google-analytics-social-reports/

Answer 2

SocialClout is one of the social media analytics platform that offers different significant tools to judge the social media activities presenting the brand advocacy. It also providing complete measurement tools and reporting techniques for serious marketers to enhance their online presence.

Answer 3

Have you tried Sociota yet? It's the best solution I have seen for social media analytics.

Answer 4

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